Care: More Prevention, More
Well-Being for Dogs and Cats

Some decisions begin with a spreadsheet. Others start with a worried glance at a food bowl, a dog pacing before a thunderstorm, or a cat turning its nose up at dinner. At Oven‑Baked Tradition, the Care line was born from those very real everyday moments. Since its launch, pet families across Canada and beyond have shared their stories with us. Stories about wanting solutions that support their pets’ well-being without turning every meal into a complicated prescription.

The good news is, we listened and we got to work. Our Research and Development team has expanded the Care line with new “Prévia” functional dog treats and new Care wet food formulas for dogs and cats. The result is more choice, more opportunities for everyday prevention and the same philosophy that has always guided us. Meaning creating products designed to support the real well-being of pets through carefully selected ingredients and a thoughtful nutritional approach.

When we launched the Care line, our goal was simple. Make functional nutrition more accessible for dog and cat parents. It didn’t take long for the response from pet families to confirm that this need was very real. Thousands of bowls served. Countless tails wagging. Cats eagerly returning for mealtime. Behind every product that finds its place in a home, there is a small everyday victory worth celebrating.

The success of the Care line didn’t inspire us to simply do more of the same. It inspired us to do better. Our Research and Development team continuously draws from consumer feedback, advances in pet nutrition, and the health concerns most commonly seen in dogs and cats today. Our objective is not to add products simply to fill store shelves. It’s to create meaningful solutions that address real-life needs, helping support a nervous dog during stressful situations, promoting mobility for an aging companion, providing a highly palatable wet food option for pets with dietary sensitivities, or offering nutritional support tailored to specific urinary or digestive needs.

The name Prévia was chosen with purpose. It reflects the idea of taking action before concerns become bigger challenges, without taking away the joy of giving a treat. Because between nutritional science and everyday life, there’s often a dog happily bouncing around the kitchen the moment they hear a treat bag open. From the very beginning, our goal was clear: to create functional treats that dogs genuinely love while providing targeted support for their everyday well-being. The Prévia line was developed around some of the most common needs seen in dogs today, including stress support, mobility support, and dental care. Each recipe has been thoughtfully designed to fit seamlessly into a dog’s daily routine, whether it’s an active dog that never slows down, a senior companion who deserves a little extra support or a young dog still learning how to navigate the excitement and challenges of the world around them.

Some dogs experience life at full speed. Visitors at the door, car rides, thunderstorms, fireworks, or even a busier-than-usual day can be enough to leave them feeling unsettled. That’s why Prévia Calming was developed to provide targeted support during those moments when you wish you could simply tell your dog, “It’s okay, take a deep breath.”

What sets this functional treat apart is its focus on promoting a sense of calm as part of a daily wellness routine, all in a format that’s enjoyable and easy to give. The goal isn’t to change your dog’s personality or dampen their spirit. It’s to help support their ability to navigate occasional stressful situations while remaining their happy, playful and lovable self.

Who is it for? Dogs that are sensitive to changes in routine, loud noises, travel, visitors or certain social situations. It may also appeal to pet parents looking to incorporate calming support into their dog’s everyday wellness routine.

Sometimes the signs are subtle. A dog hesitates a little longer before jumping into the car, takes a few extra moments to get up after a nap or doesn’t seem quite as eager for those long walks they once loved. Prévia Hip & Joint was created to support dogs that could benefit from targeted joint and mobility support as they continue to enjoy an active and fulfilling life.

Its carefully crafted formula focuses on supporting joint comfort and maintaining mobility, all in a convenient treat that fits easily into a daily routine. The goal isn’t to promise miracles. It’s to help preserve what matters most: the freedom to move, play, explore, and enjoy life’s adventures.

Designed as part of a proactive nutritional approach, Prévia Hip & Joint is well suited for highly active dogs, larger breeds that place greater demands on their joints and senior companions whose mobility deserves a little extra attention and support.

The previous version of our dental treat earned its place in the daily routines of many dogs and their families. We chose to evolve it not because it wasn’t working but because our Research and Development team saw opportunities to make it even better from the overall experience and texture to the support it provides for everyday oral health.

The new Prévia Dental treat stays true to its original purpose. Helping support good oral hygiene while introducing a thoughtfully updated formula designed to fit even more seamlessly into a dog’s daily routine. Continuous improvement is part of who we are. Whenever we see an opportunity to enhance a recipe for the well-being of pets, we take it.

This latest version has been carefully refined to improve the overall experience while strengthening its functional benefits. It is designed for pet parents who want to complement regular tooth brushing and routine veterinary care with a simple, enjoyable habit that helps support their dog’s oral health every day.

We kept hearing the same thing from pet parents: “I love the care line but my dog or my cat prefers wet food.” For many families, wet food isn’t just an extra. It’s what helps encourage appetite, support hydration, make medication easier to administer, or simply add more enjoyment to mealtime. Expanding the Care line with wet food recipes was a natural next step.

Our new Care wet food recipes were developed to complement the existing line and provide even more options for families looking for specialized nutritional solutions without having to juggle multiple brands or product lines. The result is a broader range of functional nutrition options designed to help meet specific needs while delivering the taste and texture that many dogs and cats love.

For some dogs and cats, urinary health becomes an important topic during conversations with their veterinarian. Wet food can help increase a pet’s overall daily water intake, which is often an important nutritional consideration in these situations. That’s why our Care Urinary Health formulas for dogs and cats were developed to provide specialized wet food options tailored to their specific needs.

Beyond its functional purpose, we placed a strong emphasis on palatability. After all, even the most thoughtfully formulated recipe can only make a difference if a pet is willing to eat it. Creating a recipe that supports nutritional goals while remaining highly appealing was a key part of the development process.

These recipes are designed for pet parents looking to incorporate a specialized wet food option into their pet’s routine while staying within the trusted Care family of products. They can be used as part of an overall nutritional approach tailored to a pet’s individual needs and lifestyle.

Supporting mobility isn’t limited to treats alone. For some dogs and cats, offering a wet food recipe can improve mealtime acceptance and make daily nutrition routines easier to maintain. Our Care Joint formulas for dogs and cats bring the same commitment to mobility support into complete, highly palatable wet food recipes.

Designed to help support joint comfort and mobility, this formula is ideal for pets that enjoy the taste and texture of wet food. Whether it’s an aging companion, a highly active dog, or a pet with a more selective appetite, this recipe provides a convenient way to incorporate targeted nutritional support into everyday meals.

It is especially well suited for dogs and cats whose mobility deserves extra attention, including seniors, larger breeds, highly active pets, and companions who may benefit from additional nutritional support for joint health. The goal is simple. Provide a practical, enjoyable solution that fits naturally into a pet’s daily routine while helping them continue to enjoy an active lifestyle.

Some dogs and cats require a diet with reduced fat levels, whether following a veterinarian’s recommendation or as part of a specific nutritional management plan. Our Care Low Fat formula for dogs and cats was developed to provide a wet food option that supports these dietary goals while still delivering a satisfying mealtime experience.

The challenge is always the same. Reducing certain nutritional parameters without sacrificing taste and enjoyment. That’s why we focused on achieving the right balance between nutritional profile and palatability, helping pet parents maintain a consistent feeding routine without compromising on mealtime satisfaction.

This recipe is designed for dogs and cats that may benefit from a reduced-fat diet while still enjoying the flavor and texture of wet food. The result is a practical, highly palatable option that fits easily into everyday feeding routines and supports specific nutritional needs without making mealtime feel restrictive.

What if true innovation starts with just listening? There is something special about the routines we build with our pets. The treat given before leaving for work. The can of food opened while an impatient cat circles your feet. The dog who recognizes the sound of a lid opening before you’ve even lifted it. These small moments may seem ordinary, but they’re often where the strongest bonds are built.

At its heart, the Care line isn’t growing to follow a trend. It’s evolving because the needs of dogs and cats evolve throughout their lives. A puppy discovering the world for the first time. An active adult dog always ready for the next adventure. A senior companion who deserves a little extra comfort. A cat with dietary sensitivities who simply prefers wet food. Behind every new product is one simple goal and that is making everyday life a little easier for pets and a little more reassuring for the people who love them.

The new Prévia treats and Care wet food recipes were never intended to replace attentive care or the guidance of your veterinarian. They were created to become practical tools that support everyday wellness and a treat designed with a specific purpose in mind. A wet food recipe a pet genuinely enjoys eating, and a nutrition routine that feels both consistent and easy to maintain.

If your dog or cat is already part of the Care journey, these new additions were designed to strengthen the trust you’ve placed in us. And if you’re discovering the line for the first time, consider this article your starting point, a place to explore, learn and find the nutritional solutions that best support your companion’s unique needs, today and for the years ahead.

Discover the new Care products and offer your companion nutrition designed for their well-being.
Find a retailer near you to try them today.