From Recipe Development to Production, Passionate Women Lead the Way
March 8 is more than just a date on the calendar, it’s an opportunity to celebrate those who transform their daily lives through passion, dedication, and humanity. A day to honor the journey they’ve traveled, but also to highlight the real and meaningful contributions of women in our workplaces and communities. A moment to look around and recognize the women who, every day, build, innovate, create, and care, always with conviction.
At Oven-Baked Tradition, this day resonates in a special way. Behind every recipe, every quality check, every carefully prepared bag of food or treats, there are women who are fully committed. Women with heart and mind. Professionals that are passionate about animal nutrition, pride in doing things well, and the joy of creating products here in Canada for dogs and cats that they truly believe in.
Rather than speaking about women in general, we chose to give them a voice. To highlight those who contribute, whether it’s behind the scenes or on the front lines, helping to showcase our expertise, transparency, and commitment to healthy, thoughtful nutrition for the pets we love so much.
Through their journeys, their challenges, their inspirations, and sometimes even their own fur babies, you’ll discover faces, voices, and stories that bring our values to life. Because a brand is more than products. It’s made of people. Today, we celebrate six inspiring women, while acknowledging that the company’s success relies on the collective effort of everyone on our team who keeps OBT’s heart beating.
Why they chose Oven-Baked Tradition?
For many of the women highlighted, choosing Oven-Baked Tradition came naturally. Some were looking for a workplace where quality is a true priority, not just a talking point. Others wanted to contribute to a Canadian-based company that produces locally, with meticulous standards and complete transparency.
What comes up often in their testimonials is respect:
Respect for craftsmanship.
Respect for processes.
Respect for quality and safety.
Respect for the product and for the pets who enjoys our oven-baked foods.
They chose Oven-Baked Tradition because they wanted to work for a brand that makes a tangible difference in the lives of dogs and cats. For them, it’s not just a job it’s a concrete contribution to a mission aligned with their values.
Emilie Tétreault, Assistant General Manager
Contributing Every Day to a Meaningful Mission
At Oven-Baked Tradition, women are present at every level of the organization, from production to ownership. Their expertise is not limited to a single department: it influences both day-to-day operations and strategic decision-making.
In the bakery, they oversee every stage, from upstream planning to final packaging. Team coordination, quality control and adherence to standards. Their rigor directly helps maintain consistently high benchmarks.
In research and development, they contribute to analyzing nutritional needs, formulating recipes, and continuously improving products. In marketing and brand management, they ensure that this expertise is communicated clearly and transparently to partners and consumers.
From the initial idea to market launch, their contributions are continuous, reflecting the tangible impact they have on the company’s mission and values.
Diane Ringuette, Quality Control Operator
Pride in Every Action
Every woman at Oven-Baked Tradition embodies authenticity and passion. Developing and elevating a local brand, with products made in Canada, brings a unique sense of pride. This pride is also reflected in the care and precision of our processes. It’s this local expertise, combined with a human-centered approach, that sets Oven-Baked Tradition apart in the Canadian and international markets.
The company also celebrates diversity and inclusion, recognizing the contributions of all its women, whether in leadership, production, or support roles. Women make up 31% of the total workforce, and more than half of upper management are women a clear reflection of the importance placed on equality and female leadership at every level of the company.
At Oven-Baked Tradition, we often talk about what sets us apart: our oven-baking process, which helps preserve the nutritional qualities and flavor of our recipes. But beyond the process, the true difference also lies in our values, in respect for a job well done, in the integrity of our choices and in the female expertise that helps maintain these high standards every day.
A Company Culture That Makes a Difference
Family spirit is a value often highlighted when talking about Oven-Baked Tradition.
It is reflected in respect for people, in collaboration between teams, and the commitment to building for the long term. This culture fosters trust and allow women to grow, share ideas, and take on significant responsibilities.
Véronique’s story is a striking example. Being the first woman in her family to take on the company’s leadership represents an important milestone. She embodies both the continuity of an entrepreneurial legacy and the embrace of modern, inclusive leadership.
The Lemieux family spirit is reflected in daily decisions, in the care given to human relationships, and in the alignment between the values the company expresses and the actions it takes.
Véronique Lemieux, Brand and Public Relations Director
March 8 reminds us that every woman carries the power to transform whatever she touches and to plant ideas that grow and strengthen communities. At Oven-Baked Tradition, these stories spark inspiration in our daily lives and in the lives of everyone we encounter.
Today, we celebrate the quiet strength, creativity, and vision of those who, through their actions, make the world of animals and humans brighter. May this day be an invitation to recognize and nurture these talents all around us, and to continue building together a future where every action counts.
